By Presentation Studio

July 16, 2018

Why is storytelling important?

It’s a question we get asked all the time: “What is storytelling and do I need to think about it?”

Storytelling may be the buzzword of the moment, yet, it really is nothing new. Here at PS, our clients are becoming more and more aware of the power of business storytelling and it’s translating into higher engagement and greater buy-in.

So why is storytelling important when it comes to presentations? Why do we need to take our audience on a journey with our content? Why must we give a little of ourselves to get something back?

 

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* Thank you Annie Spratt for the image

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