If I have to create another Powerpoint I’ll…
Be honest we know you are thinking it. After all, it’s why you’re here.
We hear you!
If your car is broken you take it to a mechanic.
If your toilet gives you grief you call a plumber.
The US President has speech writers, Drake has ghost writers and now, you have us.
Now look we know it’s our job to be convincing, so if you’re already convinced (even though it’s about to be a lot of fun) click the link below and skip to the contact form so our client team can get back to you right away!
I need convincing, tell me more
Ever watched a movie or TV show, then found out it's based on a book? Curiosity kicks in, and you dive into the book, imagining the characters as the same actors from the screen. Our brains love to play casting directors, even if the actors don't match the book's descriptions.
This happens because our brains process visual information much faster than text. When we’ve seen a visual representation, our brain prefers to use that familiar imagery to fill in the gaps. It’s just another way our amazing brains make sense of the world.
Yeah, that’s cool, but why does it apply to me?
Whether you’re pitching a project, breaking down finances, hosting an event, or onboarding, you need your audience to remember your message. Our brains forget quickly: 50% within an hour, 70% in a day, and 90% in a week.
The solution? Data visualization! Eye-catching visuals boost memory retention. Large images can improve recall by 1.5 times, and adding color makes content 39% more memorable. Use charts, graphs, and infographics to keep your audience engaged and help them remember your message.
Death by PowerPoint:
A Cautionary Tale
In 2003, the Space Shuttle Columbia tragically disintegrated upon re-entry, leading to the loss of all seven crew members. A contributing factor to this disaster was a poorly designed PowerPoint slide used to communicate critical information about potential damage to the shuttle’s wing. The slide was overly complex and unclear, leading to a misunderstanding of the severity of the situation. This incident has since become a stark reminder of the dangers of ineffective communication, often referred to as “Death by PowerPoint.”
Take a look for yourself.
What Mattered on the Slide
Impact Data: The slide had crucial data on the foam strike’s impact on the shuttle’s wing, essential for damage assessment.
Risk Assessment: It included potential risks related to the damage, key for decision-making.
Technical Jargon: The slide was packed with technical terms and complex data, needing expert interpretation.
Here’s how we would do it
What Didn’t Matter (or Was Misleading)
Excessive Detail: The slide had too much information, obscuring the critical points.
Ambiguous Language: Terms like “significant” and “minor” were unclear, causing varied interpretations.
Visual Clutter: The slide was cluttered with bullet points and dense text, distracting from key messages.
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