Telstra Purple
Presentation style guide
The design and communication teams at Telstra wanted to finesse and solidify the brand identity of their new technology service, Telstra Purple. We provided a one-stop solution with a presentation style guide.
Using basic brand guidelines, we created solid rules around the use of the Purple brand elements; providing application examples and clear ‘do and don’t’ guidelines for presentations, EDMs, printed documents and social media posts.
The document is now an effective resource that helps to keep their brand consistent across the board.