Email marketing. Not exactly the sexiest form of marketing out there. It is, however, one of the most effective. A study by McKinsey and Company have suggested that email marketing is up to 40 times more effective than social media. With that kind of effectiveness, it’s really no surprise a large percentage of organisations are selling directly to consumer inboxes. But with so much competition and a terrifying fear of being sent to spam, there is a real need for companies to create marketing emails that don’t just sell, but truly add value. Here are our top five reason your organisation should invest in visually compelling email marketing templates.
Stand out from the competition:
Consumers are hit by dozens of marketing emails every week. If you make it past the spam filters, there is a real need to capture the attention of your consumer almost instantly. Investing in a bespoke visually compelling eDM template can drastically improve the click-through-rate by helping to establish credibility with your target demographic.
Do your brand justice:
Another crucial benefit for investing bespoke email template design is to maximise your brand awareness and visibility. Using a stock standard template that is somewhat aligned to your brand’s colour and style does nothing for ensuring your brand is top of mind for your customers. Designing a visually compelling email marketing template that highlights the creative elements of your brand’s design can help ensure your customers remember you.
Make something they want to read:
Email marketing can be horrendously drab. Even if you’re offering 75% off your products or services, sometimes hard to read marketing emails can end up in their trash folder. Designing a visually compelling eDM can help your target audience find the information relevant to them within seconds. Don’t let poor design prevent your audience from doing business with you.
Ensure your email marketing has the right technical capabilities:
Use of video, images, GIFs and infographics are well-known ways of attracting the attention of potential customers. Getting a designed template ensures that your template can hold video and image elements easily and effectively. Getting these elements wrong can mean email servers like Gmail and Yahoo, automatically send your mail to junk.
Clear design means a clear call-to-action:
Beautiful clear design will lead to the easiest path of customer conversion. It ensures there are no obstacles or distractions that may prevent the user from taking the action. Investing in a bespoke design template will ensure you maximise your customer conversions.
There are a lot of companies that use email marketing, and very few who use it effectively. Investing in a bespoke designed template can ensure you are making the most out of your email marketing efforts.
If you’d like to invest in a bespoke EDM template, contact us today or click here to download some of our ready-to-use templates!