In our Telling a Great Story blog post, we talked about how important it is to create interesting content. In this post, we’ll tell you how you can go about it.
Start with everything
The best way to start is to collect every piece of information which you have available to you, then work on cutting it down to size. You’ll find it much easier to start big and work your way downwards and in addition, you won’t risk missing that hidden nugget of information which turns out to be crucial to your argument.
Select for quality
There will always be more information available to you than you have time to deliver, which means you have to prioritise. Think about your audience profile, your key messages and your objectives, then choose which pieces of information will have the greatest level of interest and impact.
Cluster and organise
Your content should sit around your story structure, which you created in the previous step of your production journey. Clustering your content to support a set of key messages, themes or story points will help you to develop material which has a sense of location and purpose.
To be interesting, you have to connect with your audience. When you’re crafting your content, you should always be thinking about how you can relate to your audience. Focus on problems or challenges which are relevant to them, refer to things they are familiar with, and try to paint your picture from their perspective.
When you’re creating content, you’re only limited by your imagination and how much time you have to speak. If you follow the principles above, you can be sure you’re well on the way to creating a presentation which will be remembered for all the right reasons.