Taronga Zoo

One of Sydney's most famous attractions, Taronga is a not-for-profit organisation supporting wildlife conservation. Taronga cares for 4000 animals from over 350 species, many of which are threatened. A digital transformation was needed across the business to continue to drive demand and awareness of their objectives.

Presentation Studio was invited to work not only develop a new angle to their story, but to come up with an entirely new visual concept to engage, excite and inspire audiences. 

Thanks so much again for your support on this, it’s been great working with you and we’ve got a great result!
Paul
Head of Information and digital Technology
Services Provided

The opportunity

The newly appointed head of IT at Taronga Zoo was invited to present to the board. The presentation was to outline the proposed digital journey he wanted to take Taronga on. Internal buy-in was crucial to ensure expectations were managed before the project started. This was an opportunity to reinforce the need for digital changes at Taronga.

The solution

PS held an Insights Session to get a deep understanding of the challenges Taronga were facing – in particular, the adoption of changes to their online systems. Our strategic approach to their brief involved creating a presentation that highlighted the features of the new systems and reassured the audience of the benefits. The result was a highly visual and engaging presentation, showing animated zoo creatures using technology.

Their success

The overall 'cute' feeling of the presentation allowed the Head of IT to present digital transformation in a fun and engaging manner - a welcome change to what his colleagues were expecting from an IT presentation. He was able to successfully get buy-in from internal stakeholders and launch the digital transformation.