As we charge towards the end of 2017 we thought it would be a great opportunity to see what presentation trends have dominated this year.
We’ve seen the shift from the ‘pantones colour of 2017 – Greenery’ to the the 2018 trend of more vibrant bright colours1 #colourpop #coloursplash #vibrant
In terms of overall design, there is “Semi-flat”, which is an evolution of the flat design, which uses textures, gradients and/or shadows over the existing flat trend.
In presentations, we see them becoming more and more minimalistic, with emphasis on white space and clarity – which is great as it gives audiences the opportunity to really focus and understand the information.
The cool thing in icons right now is thin lines sometimes with coloured fills:
Photography is focusing (no pun intended) on vibrant images saturated with light and primary colours
When it comes to product photos, we have been seeing something I call “tech product porn”
(it’s like when they do food porn with a video graphics card).
And in typography, we see a lot of mixing of modern sans-serifs with hand scripts. It’s the blend of the modern / technological element with the human touch.
Please share trends and styles you are seeing in comments below.